“API7 Enterprise's hot-reloading for custom plugins is a game-changer. We don't need to do a deployment every time we make a change, which saves a lot of time while testing.”
Shubham Mishra
,
Software Engineer at Cashfree Payments

are processed annually
for 200 services, 3,000 routes, and 280,000 consumers
As a leading Indian fintech platform processing over USD 80 billion annually, Cashfree Payments faced immense pressure to maintain flawless performance and security. Their previous API gateway became a critical bottleneck, threatening their growth and reliability.
Cashfree confronted the following technical challenges:
Performance Degradation: Cashfree experienced increased latency during peak traffic, which degraded application performance and negatively impacted customer experience.
Operational Risk: A lack of timely, expert support for their previous solution prolonged the resolution of critical production issues, increasing potential downtime.
Unsustainable Costs: The pricing model of their former gateway scaled disadvantageously with traffic growth, creating financial pressure on long-term expansion.
These interconnected challenges demanded a gateway solution that was not only high-performing but also cost-effective and backed by robust enterprise support.
To overcome these hurdles, Cashfree executed a large-scale migration to API7 Enterprise. This involved seamlessly porting over 20 custom plugins and managing a complex ecosystem of 200 services, 3,000 routes, and 280,000 consumers through a new, unified control plane.
After a rigorous market evaluation, Cashfree selected API7 Enterprise for its superior capabilities in three critical areas that directly addressed their pain points.
Cashfree's business depends on handling massive, unpredictable traffic bursts. API7 Enterprise, built on
The architectural similarity to their previous gateway simplified migration, while advanced features like hot-reloading for custom plugins eliminated the need for full deployments with every code change. This dramatically accelerated testing and development cycles, allowing engineers to focus on innovation rather than infrastructure.
API7 guaranteed a smooth and efficient migration for Cashfree with a tailored Service Level Agreement (SLA) and expert, hands-on support. The collaboration included building custom plugins that now serve both the broader community as open-source tools and as proprietary features exclusive to Cashfree's enterprise environment.
API7 Enterprise offered a simple, predictable pricing without hidden fees, perfectly aligning with Cashfree's growth. This stood in contrast to models that become prohibitively expensive at scale, ensuring long-term cost efficiency and full budgetary control.
API7 Enterprise successfully orchestrated the massive migration of Cashfree's payment ecosystem—encompassing 200 services, 3,000 routes, and 280,000 consumers.
API7's pricing model provided a cost-effective alternative to Cashfree's previous gateway, which, while initially low-cost, became prohibitively expensive as traffic surged.
Dedicated expert support ensures minimal downtime through swift incident resolution. Concurrently, integrated features and custom plugins streamline development cycles, significantly boosting developer productivity.
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